Mash Marketing

MARKETING FOR CUSTOMERS IN LATER LIFE

Expert marketing for the older demographic.

Promoting your products and services for the over
50s market.

If your products and services are designed for the over 50s market, I’m an expert in marketing strategy that’s tailored to the older audience.

As an ambassador of the Silver Marketing Association, I’m proud to lead their white paper research every year, exploring the latest demographic behaviours and trends.

Working with clients in lifetime mortgages, financial planning and pensions advice, adult healthcare and home shares for the older demographic. As well as tech and legal services for those in later life.

Whether you’re in need of marketing strategy, support for a specific campaign, training for your existing marketing team or ongoing content creation. My services are flexible and tailored to your needs at a pace and budget that works for you.

What my clients say

  • “Rachel’s extensive marketing expertise and deep understanding of the later life sector has proved a perfect match for the launch campaign of our new online care advice service, My Care Hub.  Rachel is hardworking, responsive, supportive, and full of insightful ideas – it’s been really inspiring working with her to expand our thinking and raise awareness of our new technology. Thank you Mash Marketing for your hard work, and commitment to our cause – long may the relationship continue!”

    Jacqueline Berry, My Care Consultant

  • “Rachel very quickly understood what we were trying to do. Her recommendations had a good balance of quick wins that we could implement straight away and more challenging ideas which have given us a lot of food for thought and are helping us to make significant improvements to our marketing. I would thoroughly recommend Mash Marketing for later life marketing that works.”

    Lakshmi Turner, Association of Lifetime Lawyers

  • “Rachel is a valued Ambassador for the Silver Marketing Association, championing marketing that resonates for the over 50s market. Leading our annual market research reports for the last 5 years, she has an in-depth understanding of demographic trends and their implementation into effective marketing strategy.”

    Debbie Marshall, Silver Marketing Association

  • “Rachel is an absolute joy to work with and I am very lucky to have made her acquaintance. Her expertise shines through everything she does and she has a can-do attitude which is truly inspiring. Without her knowledge of the later life care sector and her expert assistance my website, social media and documentation to name but a few components of my business would not really exist. Thoroughly recommend!”

    Richard Johnson, RJ Advocacy
View my case studies

Memberships

I work closely with organisations that champion best practice in communicating with the
later life market.

See my full range of services

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