From financial services to care providers, photographers and utilities. From life coaches and legal services to charities and pet services. Seeing the impact I make for my clients is the best part of what I do.
See my full range of marketing services
Society of Later Life Advisers, later life financial advice
Marketing Support
The Co-founder of SOLLA needed support to build brand visibility, reaching and engaging new membership.
I supported with a full brand positioning piece, clarifying the key messaging for different audience groups. Creating an effective marketing plan as well as content for website and social media. Thrilled with the results, SOLLA requested further support with marketing for its individual members, where I’m happy to provide ongoing support that resonates with the later life market.
Client Review
“Rachel is an expert in the financial services marketing space, with skill in delivering tailored approaches that really resonate. Her experience and understanding of market trends and attention to detail have enhanced our brand presence and engagement, as well as supporting many of our financial adviser members. Whether it’s a brand refresh or an in-depth look at communications, we frequently recommend the invaluable support she offers.”
Jane Finnerty, Co-Founder
Advise Wise, sourcing platform for later life mortgages
Marketing Support
New to the financial services sector, the marketing manager at Advise Wise needed support to develop a marketing strategy that worked. Engaging later life mortgage advisers, educating them about their sourcing platform and the benefits of the Advise Wise Mortgage Club.
I supported with a detailed marketing plan to best engage the target audience, developing acquisition and retention strategy through effective brand positioning. Helping with ways to measure and demonstrate results for ongoing marketing improvements.
Client Review
“Rachel has supported me since I started my role in financial services marketing at Advise Wise, offering an expert view on marketing and brand strategies. She is always available to help with useful tips, examples on successful campaigns and marketing best practice, but also with the reporting side to show return on investment, helping me to set up a smart performance tracker to understand what’s working. She is very knowledgeable, full of fresh ideas and innovative solutions. I’ve learnt a lot of marketing skills from her and it’s a relief knowing I can count on her support if I need it.”
Elisa Feroni, Marketing Manager
My Care Consultant, independent care advice
Marketing support:
The director at My Care Consultant needed support with a multi-channel marketing campaign to launch a new online care advice service.
From marketing strategy to content creation, I delivered an effective marketing plan with the hands-on support to generate results. Website positioning, social media content and email marketing to engage and educate the target audience. Making My Care Hub the one stop shop of choice for effective care advice.
Client review:
“Rachel’s extensive marketing expertise, and deep understanding of the later life sector has proved a perfect match for the launch campaign of our new online care advice service, My Care Hub. Rachel is hardworking, responsive, supportive, and full of insightful ideas – it’s been really inspiring working with her to expand our thinking and raise awareness of our new technology. Thank you Mash Marketing for your hard work, and commitment to our cause – long may the relationship continue!”
Jacqueline Berry, Director
Anna Alarie, photographer
Marketing support:
Anna contacted me to support with a plan for the launch of her new photography business, which was in the very early stages of development.
I supported her with full brand positioning and a cost-effective marketing plan to help make her business a reality. Strategy to get her startup business off the ground at a pace and budget tailored to her needs, focussing on client engagement with a targeted marketing approach.
Client review:
“Rachel was lovely to work with—very friendly and easy to talk to, with the marketing expertise that I needed. We first met for a coffee to chat through what support I was looking for, with follow-up calls to keep everything on track and ensure nothing was missed. The marketing plan was very detailed and informative with practical ideas I can easily implement, and I appreciated how organised and thoughtful her approach was throughout the entire process.”
Anna Alarie, Photographer
James McCullough, utilities services
Marketing support:
James needed some marketing support to raise the profile of his services, engaging new clients to reduce the cost of their household energy bills.
I worked with James on a marketing plan to reach his client base through targeted marketing channels and brand positioning to make him stand out from the competition. Strategy and content creation to speak directly the clients who would most benefit from his cost-saving services.
Client Review:
“Working with Rachel at Mash Marketing has been a fantastic experience. From our very first fact-finding session, she put me completely at ease and really took the time to understand my business. In our follow-up meeting, she presented her findings with absolute clarity, pinpointing three key areas for us to focus on. Her insight and structured approach have given me a much clearer direction, and I’m really looking forward to honing my strategy further with her guidance. I’d highly recommend Rachel to anyone looking for expert marketing support!”
James McCullugh, Utilities representative
Woman Reimagined , life coaching services
Marketing support:
Kirsty needed a marketing plan to gain visibility and traction for her new business, supporting women to build their self confidence for a more fulfilling future.
I supported with a customer profiling piece to help her better reach her target audience, and delivered an end-to-end marketing plan to ensure her key messaging was clear and engaging. Developing a marketing approach to allow for quick wins and well as a longer-term strategy.
Client Review:
“I am really impressed with the comprehensive marketing plan Rachel provided for my business. From the outset, Rachel demonstrated a genuine interest in learning about my business, delving into its origins to craft a compelling narrative for my clients. She captured the essence of my business and my target audience perfectly. The plan she delivered was not only tangible but also included actionable steps that I could implement quickly, which was crucial for my new business. Thanks to Rachel, the daunting task of marketing no longer feels overwhelming as she provided clarity and direction. I highly recommend Rachel to anyone seeking a strategic and personalised marketing approach.”
Kirsty Morris, Life Coach
Bandanas and Mash, pet services
Marketing support:
Andy needed help with the launch of his new business, designing and delivering bandanas for pets. He had very clear ideas about what he wanted to do, but needed marketing support to reach the right customers and make his business a reality.
I supported with a full startup business plan, developing effective brand positioning and a marketing plan that would best engage his target customer audience. Marketing strategy and content creation across website and social media, creating a following of loyal customers who come back time and time again.
Client Review:
“Rachel at Mash Marketing was instrumental in creating a brand for my dog bandanas business. From emphasising the importance of personal story and the reasons for the enterprise, to coming up with the brand name itself, she has helped to capture everything I wanted to convey. Her knowledge of customer profiling and choosing the best channels to reach them was invaluable and her focus on building relationships with other small businesses to help each other grow has been priceless. Listening to your goals as a business and crafting a plan to help you get there is something that comes naturally for her, and I can’t recommend her highly enough to get your business off the ground.”
Andy Pease, Manager
It’s Our Day, charity for mental health support
Marketing support:
The founder of It’s Our Day contacted me to help develop the reach of their charity to those in need of support. We worked a lot on the messaging for different audiences as there were many the charity wanted to reach.
I developed a full marketing strategy and communication plan, supporting them with content across website and social media. Helping them to build partnerships and collaborations to deliver the wider reach that they needed.
Client Review:
“We launched our charity with tons of enthusiasm but not much of a clue. We were introduced to Rachel as someone who could help us develop our identity and reach our audience, and we’re so grateful for the introduction. She put us all at ease and supported us to be confident on sharing our vision, which we had great difficulty articulating to others. She very quickly understood what we were about and guided us in developing our communication strategy, demonstrating how to set the tone for our website and clearly explaining how to adapt our communication techniques for each target audience. We have benefitted so much from Rachel’s creativity and innovative thinking which has seen us grow and to be contacted by established organisations as well as the universities in Leeds with a request to work in collaboration with us. We are at the start of our journey and are so grateful to have the benefit of Rachel’s skills and expertise to guide us along the way.”
Theresa Kirk, Founder
Responsible Lending, lifetime mortgages provider
Marketing support:
The marketing team at Responsible Lending needed some expert support to better engage their later life target audience.
I reviewed their current marketing activity and led a workshop with their team to develop new ways of thinking and a refreshed approach to reach the customers they were looking for. Sharing latest marketing insights and providing an actionable marketing plan for improved ongoing results.
Client Review:
“Rachel at Mash Marketing planned an insightful and engaging session for our team. Over the course of our 3-hour workshop, Rachel combined her vast industry expertise with well thought out analysis of our existing marketing, alongside considered suggestions for how we can develop and prioritise moving forwards. We came away with a lot to discuss and a much clearer perspective on our brand trajectory and in addition, Rachel provided very thorough and detailed feedback after the session, and I would recommend Mash Marketing to anyone looking for a bespoke analysis of your marketing.”
Megan Williams, Marketing team
Association of Lifetime Lawyers, legal services
Marketing support:
The director of Lifetime Lawyers approached me for some marketing support to better engage their audience and to build on their existing membership.
I reviewed their current user journey, with a focus on their website and email communications, building an end-to-end marketing plan to engage new membership interest. Showcasing the benefits and guiding new applicants through a simple and streamlined process.
Client Review:
“Rachel very quickly understood what we were trying to do through our marketing approach. Her recommendations had a good balance of quick wins that we could implement straight away and more challenging ideas which have given us a lot of food for thought and are helping us to make significant improvements to our wider marketing. I would thoroughly recommend Mash Marketing for later life marketing that works.”
Lakshmi Turner, Director